Sustainability

12 January 2026

Recycled Gold: What It Really Means for Responsible Jewellery

Recycled gold has become one of the most visible sustainability claims in the jewellery industry. It appears across brand websites and marketing campaigns, often positioned as a cleaner, more responsible choice. But as the conversation around responsible sourcing evolves, so does the need for clarity on what recycled gold truly represents.

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Recycled gold comes from materials already in circulation, things like old jewellery, manufacturing scrap, electronic waste, and industrial components. Once refined, it is chemically identical to newly mined gold. What many people don’t realise is that the gold supply chain is already highly circular. Because gold holds value, it is rarely wasted; it is continuously melted down and reintroduced into the system. This means a large proportion of global gold is already “recycled” by default, even without specific sustainability initiatives.

This however doesn’t diminish its environmental benefits. Recycling uses far less energy, water, and land compared to mining, making it a more resource-efficient option. However, it doesn’t address labour conditions or social risks associated with mining. This is where misconceptions often arise, with consumers assuming recycled gold supports both environmental and social impact, when in reality, it just avoids “mining”.

This is where Fairtrade Gold plays an important role. Unlike recycled gold, Fairtrade Gold directly supports the people at the start of the supply chain, miners who often work in challenging and unsafe conditions. Fairtrade certification ensures safer labour practices, fair wages, community investment, and environmental protection. While recycled gold reduces environmental impact, Fairtrade Gold addresses the human impact, making the two complementary rather than interchangeable in a responsible sourcing strategy.

Where recycled gold becomes meaningful is through transparency. By tracking how gold is sourced, refined, and used in production, brands can communicate honestly about their materials and place recycled gold within a broader responsible sourcing strategy. Digital Product Passports (DPPs) enhance this further by giving customers a verified, accessible record of a jewellery piece’s journey. Tracking information through supplier invoices, batch numbers, purchase orders and customer or supplier IDs helps improve transparency and reduce errors and bring the DPP to life. This framework builds on top of global sustainability standards such as the RJC Chain of Custody

Recycled gold plays an important role in responsible production, but it is only one part of a much larger picture that includes better mining practices, ethical labour standards, waste reduction, and greater supply chain visibility. When communicated with context and backed by data, recycled gold supports a step in the right direction for responsible sourcing practices.

As the jewellery industry continues to push toward higher standards, the brands that differentiate themselves will be those that communicate clearly, continue to improve their resourcing strategies and commit to transparency across the entire supply chain.

If you’d like support in strengthening traceability or verifying the sourcing journey of your gold, our team is here to help.

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