Empowered Origins. Trusted Products.

Aerial view of an open-pit mining site surrounded by farmland and forest, representing the origins of raw materials in the jewelry supply chain

Our Origin Story

Every company has an origin story, here’s ours.

Ennotrace started in 2023 from a simple but powerful statement “What if we could trace and showcase every step of the jewellery supply chain and prove it?”

Combining industry experience with a commitment to sustainability, Ennotrace was created to bring greater transparency and accountability to sourcing and production. By partnering with innovative brands like Monica Vinader, we’ve helped turn sustainability ambitions into real, trackable impact.

Now in 2025, we’re continuing to scale our platform to empower even more brands, strengthen supplier collaboration, and make traceability easier and clearer, one product at a time.

Our Mission

“To empower brands to share their product stories, enabling them to showcase authenticity, sustainability claims and transparency.”

Whether you’re a brand, supplier or simply passionate about responsible sourcing, let’s build a more sustainable future together.

Our Values

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Transparency

We believe trust starts with transparency. That’s why we help brands and suppliers map their supply chain and share data backed product journeys.

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Empower

Powerful storytelling creates meaningful connections. We equip brands with the tools and confidence to tell their product stories clearly, honestly and impactfully.

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Innovation

We embrace change in technology, regulation and sustainability, building solutions that help move the industry forward.

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Collaboration

We take a hands-on, partnership driven approach as we work closely with brands, manufacturers and suppliers to bring to life real world workflows.

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Impact

We focus on what matters. From ethical sourcing to proving sustainability claims, we help businesses create lasting, positive change.